Search Engine Optimization is a very complex area of web development. After working with SEO for a few of years I can tell you that it’s not Abracadabra to rank high as many think it to be.
When optimizing your site you most consider 8 important factors, and remember – SEO is not a quick fix but rather a long term strategy. Implement these methods and you will see increased search engine traffic to your site.
1. As emphasized numerous times – The TITLE tag is very important!
Take time writing the TITLE tags – Google takes most notice of this tag so make sure to include your main keywords in the title tag. The Title tag is what shows up in the search engines page results as clickable headlines for your page.
2. Get lots of Back links
Try to get inbound links from relevant sites – Such links to your pages are very important. And the best way of getting inbound links is to create content that the readers want to share with others. Use social networks like Digg, StumbleUpon, blogs and other services to spread word of your pages. If the content is good, bloggers and other site owners will link to it.
3. Its not necessary to stuff your pages with too many keywords.
Webmasters know that you need to include the important keywords – one or two – Per page a few times if you want to compete for good position. Yet, it should not be over done. The text must be fluent for the reader, not stuffed with keywords and phrases to manipulate the search engines. This strategy annoys your readers and can backfire by excluding you from the search engines.
4. Internal linking
Both internal and external links are important. If you have a page with content relevant to what you’re writing about at the moment, Link to it internally – it improves your rankings.
5. Anchor texts
To get the most from a link, consider the text you are linking from (the anchor text). The word or phrase you link from will be the one Google will improve the ranking for. So, the page you link to will get a boost for that key phrase when you create a link on the word.
Bay the way – For links on images, the alt tag will be considered as the anchor text for the link.
6. XML Sitemap
An XML sitemap is a file showing all pages in the site for easy indexing by a search engine.
7. Use Google Analytics and Webmaster Tools
A. Google Webmaster Tools gives you tools to analyze and improve your site. With these tools, it’s easy to spot any place in your site where you might have missed the title or description. You can also submit your sitemap XML and test your robots.txt file, to mention some of the functions of it. (Read more about Google Webmaster Tools).
B. Track and analyze your site with Google Analytics – you need to track the traffic and analyze it regularly.
Consider things like: Traffic sources (referring sites, search engines, direct)
Bounce rate (the number of visitors seeing only one page)
What keywords are generating traffic (this way you get ideas for content to get additional traffic on these words)
The most popular pages (what do they have in common?)
8. Keyword research
You can use the Google Adwords keyword tool, or other software to know what words and phrases to optimize for, you need to know what people are searching for.
And last but not least – learn From Rene Descartes never to give up - “You just keep pushing. You just keep pushing. I made every mistake that could be made. But I just kept pushing.”
Good Luck Web MasterGalactica